=+2. Managing the product life cycle. Dozens of products have been around for many, many years. The

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=+2. Managing the product life cycle. Dozens of products have been around for many, many years. The firms behind these products seem adept at managing and extending the product life cycle. Visit each of the Web sites listed. Prepare a report on how the companies behind each of these products has managed the product life cycle.

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Contemporary Marketing

ISBN: 9780324536386

13th Edition

Authors: Louis E. Boone, David L. Kurtz

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