=+4. With a classmate, choose a firm that interests you. Visit the firms Web site and measure

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=+4. With a classmate, choose a firm that interests you. Visit the firm’s Web site and measure its product mix. Then create a chart like the one for Johnson & Johnson in Table 11.3, identifying the company’s major product lines, along with a few specific examples.

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Contemporary Marketing

ISBN: 9780324536386

13th Edition

Authors: Louis E. Boone, David L. Kurtz

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