5. Visit the Web site for a large company such as Kraft Foods, Sony, or Campbell Soup....

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5. Visit the Web site for a large company such as Kraft Foods, Sony, or Campbell Soup. Look for ways the firm practices differentiated marketing. How do you think this approach benefits the firm?

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Contemporary Marketing

ISBN: 9781111221782

15th Edition

Authors: Louis E. Boone, David L. Kurtz

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