Whilst e-commerce-related activities have grown substantially over the past few years, in general, consumers are still unwilling
Question:
Whilst e-commerce-related activities have grown substantially over the past few years, in general, consumers
are still unwilling and/or unable to accept the online self-service e-commerce business model.
Required
Explain why such a reluctance to accept the online self-service e-commerce business model continues to
exist.
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