Suppose Starbucks consumes 110 million pounds of coffee beans per year. As the price of coffee rises,
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Suppose Starbucks consumes 110 million pounds of coffee beans per year. As the price of coffee rises, Starbucks expects to pass along 70% of the cost to its customers through higher prices per cup of coffee. To hedge its profits from fluctuations in coffee prices, Starbucks should lock in the price of how many million pounds of coffee beans using supply contracts?
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Corporate Finance The Core
ISBN: 9781292158334
4th Global Edition
Authors: Jonathan Berk, Peter DeMarzo
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