Ang Electronics, Inc., has developed a new HD DVD. If the HD DVD is successful, the present

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Ang Electronics, Inc., has developed a new HD DVD. If the HD DVD is successful, the present value of the payoff (at the time the product is brought to market) is $29 million. If the HD DVD fails, the present value of the payoff is $8.5 million. If the product goes directly to market, there is a 55 percent chance of success. Alternatively, the company can delay the launch by one year and spend $1.4 million to test-market the HD DVD. Test-marketing would allow the firm to improve the product and increase the probability of success to 75 percent. The appropriate discount rate is 11 percent. Should the firm conduct test-marketing? 

Discount Rate
Depending upon the context, the discount rate has two different definitions and usages. First, the discount rate refers to the interest rate charged to the commercial banks and other financial institutions for the loans they take from the Federal...
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Corporate Finance Core Principles and Applications

ISBN: 978-1259289903

5th edition

Authors: Stephen Ross, Randolph Westerfield, Jeffrey Jaffe, Bradford Jordan

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