15.10 Through its alliance with Best Buy, Microsoft is selling its productsincluding Microsoft Network (MSN) Internet access
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15.10 Through its alliance with Best Buy, Microsoft is selling its products—including Microsoft Network (MSN)
Internet access services and handheld devices, such as digital telephones, handheld organizers, and WebTV, that connect to the web—through kiosks in Best Buy’s 354 stores nationwide. In exchange, Microsoft has invested $200 million in Best Buy. What do you believe were the motivations for this strategic alliance?
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10th Edition
Authors: Donald DePamphilis
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