6.9 A common justification for mergers of competitors is the potential cross-selling opportunities it would provide. Comment
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6.9 A common justification for mergers of competitors is the potential cross-selling opportunities it would provide.
Comment on the challenges that might be involved in making such a marketing strategy work. (Appendix)
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Related Book For 
Mergers Acquisitions And Other Restructuring Activities
ISBN: 9780128197820
11th Edition
Authors: Donald DePamphilis
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