There more than 32,000 restaurants around the world that carry the McDonald’s label and logo. As such, they subscribe to the company values which in turn are summarised in a simple statement:

We operate our business ethically.

This value is at the heart of all of its CSR activities.

To support it, the company has established an array of ‘policies and processes, as well as a comprehensive governance structure led by our Board of Directors and spanning all levels of the organization’.

The policies are outlined in full in its Worldwide Corporate Social Responsibility Report

(www.aboutmcdonalds.com/etc/medialib/csr/docs.

Par.32488.File.dat/mcd063_2010%20PDFreport_ v9.pdf).

Questions 1 Relate McDonald’s CSR activities to the definitions of CSR with which you are familiar.
2 Examine the extent to which either the definitions should be revised or McDonald’s policies reconsidered.
3 Review McDonald’s practices.