(Enterprise resource management) Borders and Amazon.com are competi tors in vending books and other consumer items. The...
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(Enterprise resource management) Borders and Amazon.com are competi¬ tors in vending books and other consumer items. The two are differentiated to an extent by their marketing strategies. Although Amazon.com relies ex¬ clusively on Internet marketing, Borders operates both retail stores and an Internet outlet.
Assume that you work for a financial services firm that specializes in ERP installations. Your personal specialty involves ERP solutions that link the marketing function to the “back end” of businesses. Write a report in which you discuss the benefits that could be realized by Borders and Amazon.com from purchasing ERP software from you. In your report, discuss how the ERP solution that you would design for Borders would differ from the solu¬ tion you design for Amazon.com.
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