From a marketing standpoint, why can some companies (such as Seiko and Rub bermaid) introduce products with
Question:
From a marketing standpoint, why can some companies (such as Seiko and Rub¬ bermaid) introduce products with little or no product research and other com¬ panies cannot?
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Cost Accounting Traditions And Innovations
ISBN: 9780538880473
3rd Edition
Authors: Jesse T. Barfield, Cecily A. Raiborn, Michael R. Kinney
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