(Organizational mission) Few companies have blended vision, mission, and performance more articulately than Levi Strauss. Its core curriculum training program is designed to synthesize output with values collectively constructed around trust and teamwork. Its statement reads, in part: uThe mission of Levi Strauss A Co. is to sustain profitable and responsible commercial success by marketingjeans and selected casual apparel wider the Levi's brand. . . . We all want a company that our people are proud of and committed to, where all employees have an opportunity to contribute, learn, grow, and advance based on merit . . . and to have fun in our endeavors."

[SOURCE: Michael H. Mescon and Timothy S. Mescon, “Management with a Mission,” Sky Magazine (June 1995), p. 28.]

Prepare a brief written report relating the preceding materials from Levi Strauss to the major concepts discussed in this chapter.

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