(Supplier quality) Assume that Honda Motor Co., Ltd. paid for a full-page advertisement in The Wall StreetJournal. The ad did not tout Honda prod¬ ucts, nor was it in reference to year-end earnings or a new stock issuance. Instead, the ad informed readers that “buying quality parts is not a foreign idea to us.” Suppose the ad named Honda suppliers and identified their lo¬ cations. Prepare a brief essay to answer the following questions.

a. Why would Honda want other companies to know what suppliers it uses?

b. Do you think this advertisement would have any benefit for Honda it¬ self? Discuss the rationale for your answer.

 LO.1