Cost-Volume- Profit Analysis: JR Company is considering introducing either of two new products. Each product requires an
Question:
Cost-Volume- Profit Analysis: JR Company is considering introducing either of two new products. Each product requires an increase in annual fixed expenses of $800,000. The products have the same selling price ($20) and the same variable cost per unit ($16). Management, after studying past experience with similar products, has prepared the following subjective probability distribution:
Required:
a. What is the break-even point for each product?
b. Which product should be chosen? Why? Show computations.
c. Revise the data to assume management was absolutely certain that 300,000 units of product B would be sold. Which product should be chosen? Why? What benefits are available to management from the provision of the complete proba- bility distribution instead of just a lone expected value?
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