Estimate Sales Revenues: Welcome Company manufactures large balloons. Last year, the company sold 500,000 type A balloons

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Estimate Sales Revenues: Welcome Company manufactures large balloons. Last year, the company sold 500,000 type A balloons at a price of $2 per unit. The company estimates that this volume represents a 20 percent share of the current type A balloons market. The market is expected to increase by 5 percent. Marketing specialists have determined that as a result of a new advertising campaign and packaging, the company will increase its share of this larger market to 24 percent. Due to changes in prices, the new price for the type A balloons will be $2. 1 5 per unit. This new price is expected to be in line with the competition and have no effect on the volume estimates.

Required: Estimate the sales revenues for the coming year.

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Cost Accounting

ISBN: 9780256069198

3rd Edition

Authors: Edward B. Deakin, Michael Maher

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