Marketing variances An automobile dealer sells three models of automobiles. The dealer has established standards for sales
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Marketing variances An automobile dealer sells three models of automobiles. The dealer has established standards for sales and costs. Below are standard and actual data for the first quarter of 1992.
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Model Economy Unit Sales Standard Actual 30 21 Unit Price Standard Actual Unit Variable Cost Standard Actual $ 6,800 $6,600 $5,700 $ 5,800 12 16 11,600 11,900 9,500 9,600 8 17 13,800 13,400 10,900 10,800 Sports-car Full-size REQUIRED a. Compute the contribution margin variance. b. Compute the sales quantity variance. c. Calculate the sales mix variance.
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