Carol Jackson is the public relations coordinator for Selmore, Inc., a nationwide chain of retail drug stores. During the past month, Selmore has experi¬ enced the following: the construction of two new stores in inner city neighborhoods; theft of restricted drugs by employees; uninsured fire damage in one store; an employee training program, which prom¬ ises to increase productivity and customer satisfac¬ tion; the filing of a suit against Selmore for injuries incurred by a customer who was hit by a car in the parking lot of one store; and operating profits which were twice as high as anticipated in one-third of the stores. How should Carol handle the publicity for these items? LO8