FASTSOFT is a small software developer that markets a software system (FAST-PAK)

which provides a very fast back-up of computer disk drives. The firm has also begun to develop and will soon test market some software utilities that improve the performance of other software systems on personal computers. FAST-PAK has been the principal source of cash flow for the firm since its outset, but now the product is beginning to mature, and competitive products are beginning to erode the market share of FAST-PAK. FASTSOFT is hoping that the new utility products will replace these declining cash flows.

Required:

1 . How would you describe FASTSOFT's competitive strategy?

2. What strategies would you consider to slow the decline of sales of FAST-PAK?