Deregulation of telecommunication in the United States ity” will result in thousands of “hits,” many of which are has brought increased competition among long-distance Web sites of companies seeking to sell software or consult- telephone service providers, such as AT&T, Sprint, and ing services. If you were looking for assistance in design- MCI. Initially, these companies offered up to $50 to cusing and implementing customer profitability analysis, how tomers to switch to their service, but these offers now are could you discriminate among these competing sites? rare. How do you explain this change in marketing and