You have no doubt seen the sales-mix concept in action by observing recent trends in gasoline sales.

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You have no doubt seen the sales-mix concept in action by observing recent trends in gasoline sales. The old-fashioned gas station has rapidly given way to the convenience store that also sells gasoline. Or in some cases, gas stations might be a partner with, say, Subway, BurgerKing, or McDonald's. In still other instances, the convenience store might also sell fresh produce and flowers, as well as provide services such as a post office, pharmacy, and laundry. Y j What's the reason behind the change?

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Cost Management Strategies For Business Decisions

ISBN: 12

4th Edition

Authors: Ronald Hilton, Michael Maher, Frank Selto

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