1. Generate a business case for CRM that aligns with both the strategic goals of the company...
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1. Generate a business case for CRM that aligns with both the strategic goals of the company and the needs/behaviours of customers.
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Related Book For 
Customer Relationship Management Concepts Applications And Technologies
ISBN: 978-1032247441
5th Edition
Authors: Daniel D Prior ,Francis Buttle ,Stan Maklan
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