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1. What are the core elements of a customer journey? How might a customer journey differ between...

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1. What are the core elements of a customer journey? How might a customer journey differ between an individual customer looking to buy a refrigerator versus a company looking to buy a new IT system?

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Customer Relationship Management Concepts Applications And Technologies

Customer Relationship Management Concepts Applications And Technologies

ISBN: 978-1032247441

5th Edition

Authors: Daniel D Prior ,Francis Buttle ,Stan Maklan

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