A consumer buys a computer online from Dell. a. What types of data and information would Dell

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A consumer buys a computer online from Dell.

a. What types of data and information would Dell place in an ODS? How long would it be maintained in the ODS?

b. What types of information would Dell place in a DW?

c. What types of information would Dell put into a data mart? How would they be used?

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Customer Relationship Management

ISBN: 9781138919525

2nd Edition

Authors: Roger J Baran, Robert J Galka

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