Are there causes which may be cited for the failures of relationship marketing (at the end of

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Are there causes which may be cited for the failures of relationship marketing (at the end of the 1980s and beginning of the 1990s) which differ from the failure of CRM projects in the past two to three years? Explain your answer.

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Customer Relationship Management

ISBN: 9780273774952,9780273774976

2nd Edition

Authors: Ed Peelen

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Question Posted: Oct 28, 2024 05:01 AM

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Are there causes which may be cited for the failures of relationship marketing (at the end of

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Customer Relationship Management

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