As a measure of the bond that exists between a customer and a company, satisfaction was previously

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As a measure of the bond that exists between a customer and a company, satisfaction was previously seen as key. However, some view company–customer relationships based only on satisfaction as weak. What types of relationships can exist between customers and a company?

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Customer Relationship Management

ISBN: 9781138919525

2nd Edition

Authors: Roger J Baran, Robert J Galka

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