As a measure of the bond that exists between a customer and a company, satisfaction was previously
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As a measure of the bond that exists between a customer and a company, satisfaction was previously seen as key. However, some view company–customer relationships based only on satisfaction as weak. What types of relationships can exist between customers and a company?
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Related Book For
Customer Relationship Management
ISBN: 9781138919525
2nd Edition
Authors: Roger J Baran, Robert J Galka
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