Comment on the correctness or incorrectness of the following statement: Companies should make it their goal to

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Comment on the correctness or incorrectness of the following statement: “Companies should make it their goal to attract the greatest number of customers. After all, every customer counts, and growing market share is an important measure of success.”

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Customer Relationship Management

ISBN: 9781138919525

2nd Edition

Authors: Roger J Baran, Robert J Galka

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