Companies used to organize and manage around the 4 Ps: product, place, promotion, and price. Today, some
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Companies used to organize and manage around the 4 Ps: product, place, promotion, and price.
Today, some suggest that companies should organize and manage around the 4 Cs: customer value, lower costs, better convenience, and better communications. Discuss the causes and the benefits of such a shift in focus.
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Related Book For
Customer Relationship Management
ISBN: 9781138919525
2nd Edition
Authors: Roger J Baran, Robert J Galka
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