Conduct research on the two major corporate-wide systems of the 1990s: materials resource planning and enterprise resource

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Conduct research on the two major corporate-wide systems of the 1990s: materials resource planning and enterprise resource planning. Compare and contrast them with today’s CRM systems. Which systems are likely to remain viable over the long term?

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Customer Relationship Management

ISBN: 9781138919525

2nd Edition

Authors: Roger J Baran, Robert J Galka

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