CRM focuses on building relationships. There are actually three types of relationships that exist among acquaintances, friends,
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CRM focuses on building relationships. There are actually three types of relationships that exist among acquaintances, friends, and partners. What are the characteristics of each of these types, and what can organizations do to move their customers from acquaintances to partners?
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Related Book For
Customer Relationship Management
ISBN: 9781138919525
2nd Edition
Authors: Roger J Baran, Robert J Galka
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