CRM focuses on building relationships. There are actually three types of relationships that exist among acquaintances, friends,

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CRM focuses on building relationships. There are actually three types of relationships that exist among acquaintances, friends, and partners. What are the characteristics of each of these types, and what can organizations do to move their customers from acquaintances to partners?

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Customer Relationship Management

ISBN: 9781138919525

2nd Edition

Authors: Roger J Baran, Robert J Galka

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