Define the following important CRM terms: touch points, 360-degree view, customer lifetime value, customization, personalization, RFM.

Question:

Define the following important CRM terms: touch points, 360-degree view, customer lifetime value, customization, personalization, RFM.

Fantastic news! We've Found the answer you've been seeking!

Step by Step Answer:

Related Book For  book-img-for-question

Customer Relationship Management

ISBN: 9781138919525

2nd Edition

Authors: Roger J Baran, Robert J Galka

Question Posted: