Numerous CRM tools and effectiveness measures are available to companies today. How can these tools and measures
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Numerous CRM tools and effectiveness measures are available to companies today. How can these tools and measures be grouped into separate and distinct categories that companies can measure their existing tools and metrics against?
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Related Book For
Customer Relationship Management
ISBN: 9781138919525
2nd Edition
Authors: Roger J Baran, Robert J Galka
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