Quantitative measures are needed to rank customers in terms of their value to an organization. The measures
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Quantitative measures are needed to rank customers in terms of their value to an organization. The measures that have been developed to do this are CLV and customer equity. What are the similarities and differences between these two measures?
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Deborah Joseph
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Related Book For 
Customer Relationship Management
ISBN: 9781138919525
2nd Edition
Authors: Roger J Baran, Robert J Galka
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