Select a product, company, or brand with which you are familiar. Describe what it would find in
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Select a product, company, or brand with which you are familiar. Describe what it would find in measuring your value equity, brand equity, and relationship equity.
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Utsab mitra
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Related Book For 
Customer Relationship Management
ISBN: 9781138919525
2nd Edition
Authors: Roger J Baran, Robert J Galka
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