Th e more dissatisfi ed customers become, the more likely they are to use word of mouth
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Th e more dissatisfi ed customers become, the more likely they are to use word of mouth to express their displeasure.
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A Complaint Is A Gift Recovering Customer Loyalty When Things Go Wrong
ISBN: 978-1576755822
2nd Edition
Authors: Janelle Barlow, Claus Moller, Tony Hsieh
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