View the Burberry.com website to see how it generates buzz regarding its cutting-edge fashion line Prorsum and

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View the Burberry.com website to see how it generates buzz regarding its cutting-edge fashion line Prorsum and how it engages viewers with runway shows and British music groups.

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Customer Relationship Management

ISBN: 9781138919525

2nd Edition

Authors: Roger J Baran, Robert J Galka

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