=+1. Create a digital buyer persona for a diverse population (such as diversity with respect to culture, age, gender, orientation, or other diverse populations)

for a specific organization and product/service of your choosing. Use the template for a digital buyer persona provided in this chapter to create your own digital buyer persona, including elements specifically identified in that example. You may add other elements if you wish. Separately provide a short justification for each element of the buyer persona you created (using concepts from this chapter).