1. What type of content strategy does Joe Wicks follow? What factors do you think make Joe Wicks such a successful influencer? Case study: The rise of an influencer – Joe Wicks as a healthy living guru In a digital world, it cannot be denied that influencers and their strategies have become one of the key impacts on consumers’ decisions and their lifestyle in general.

One recent example is Joe Wicks, known as “The Body Coach” on social media and television. Joe is a British fitness coach and TV presenter. He has been recognized by several major publications including Harper’s Bazaar, Elle UK, and Forbes for his effort and success in the fitness industry. His career started in television and traditional media and continues growing on different social media channels, specifically on Instagram and Facebook. After he became popular on social media, he launched his fitness and nutrition plan website, www.bodycoach.com.

His digital content includes High- Intensity Interval Training (HIIT) workouts, healthy food recipes, and snapshots of his daily family life. Through the self- branding method, his personal brand has become one of the most followed accounts on Instagram and YouTube. His content mainly consists of healthy recipes and tailored workouts.

With a book deal, upcoming TV show, and numerous product endorsements, Wicks’s business is now earning £1 million a month. It is growing so fast that he’s hired a large team, led by his brother and best friend, to run it.