14- 4 Name and describe the two basic promotion mix strategies. In which strategy is advertising more

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14- 4 Name and describe the two basic promotion mix strategies.

In which strategy is advertising more important?

(AACSB: Communication; Reflective thinking) pg99

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Digital Marketing, Strategy Implementation And Practice

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Authors: Dave Chaffey, Fiona Ellis Chadwick, Kevin Johnston, Richard Mayer

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14- 4 Name and describe the two basic promotion mix strategies. In which strategy is advertising more important? (AACSB: Communication; Reflective thinking) pg97
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14- 4 Name and describe the two basic promotion mix strategies. In which strategy is advertising more

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Digital Marketing, Strategy Implementation And Practice

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