2 How appropriate are the 5Is of identification, individualization, interaction, integration and integrity as a replacement for
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2 How appropriate are the 5Is of identification, individualization, interaction, integration and integrity as a replacement for the marketing mix?
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Related Book For 
Emarketing Excellence Planning And Optimising Your Digital Marketing
ISBN: 978-0750689458
3rd Edition
Authors: Pr Smith ,Dave Chaffey
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