Choose a leisure organisation which you consider to be of particular high quality and whose product you have never used. Identify the reasons why you hold this view of the organisation. For example:

(i) Is it because of your own experience or the experience of your friends and relatives, or have your views been influenced by the media or by the promotional activities of the organisation itself?

(ii) Is the quality reputation of the organisation a result of the nature of its product, its pricing policies, its marketing methods, its culture and history, or the quality of its suppliers?

The next stage is to find several people who have used the products of your organisation and ask them if they view the organisation as of high quality or not, based on their experience of its products.

You should then contact people within the organisation, namely its managers and staff.

Ask them if they think the organisation is of high quality, and if they do you should ask them on what basis they hold this view.

You should then endeavour to identify differences and similarities in your view, that of customers and that of people within the organisation.