Choose a mass-market tour operator and a specialist tour operator. Obtain the main brochure of each operator. For each brochure, answer the following questions, based purely on the contents of the brochure:

(i) Who is the brochure aimed at?

(ii) What major selling points does the operator claim for their product or products?

(iii) What pricing approaches is the operator using?

(iv) What is the balance between subjective comments and factual information?

Compare the two operators in terms of the answers to these four questions. Finally, you should identify weaknesses in either brochure in relation to their role as promotional tools.

The results of this project can be presented in a report and/or through an oral presentation.