Choose an example of a leisure-shopping outlet, complex or facility which you are able to visit. You should visit your chosen outlet, complex or facility and spend some time there, looking at the product it offers and finding out the opinions of its customers. You should also endeavour to talk to the manager or owner about their marketing activities.

On the basis of evidence gained from this research, you should:

 evaluate the strengths and weaknesses of the outlet, complex or facility, from the point of view of both customers and the manager or owner;

 identify its main competitors in the opinion of both the customers and the manager or owner.

Finally, you should compare and contrast the views of customers with those of the manager or owner, in relation to these two issues, identifying, where appropriate, those areas where their opinions differ markedly.