Choose one of the following SBUs:

 the business class service offered by a privately owned scheduled airline;

 the ski-holiday product of a tour operator;

 the food and beverage operation of a major hotel.

For the SBU you have selected, you should:

(i) Suggest a range of performance indicators that would help an organisation monitor the marketing performance of its SBU.

(ii) Outline the action that might be taken if an SBU failed to meet targets set for it in relation to these performance indicators.

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