Choose one public-sector body and one private-sector company, within the arts sector.

Compare and contrast these two organisations in terms of their:

(i) marketing objectives

(ii) the nature of the product offered

(iii) pricing policies

(iv) promotional techniques

(v) policy in relation to competitors

(vi) performance indicators.

You should finally attempt to explain any differences which you may identify in relation to these six issues between the two organisations.