Define and explain the scope and applications of e-CRM.

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Digital Marketing

ISBN: 9781292077611

6th Edition

Authors: Dave Chaffey, Fiona Ellis Chadwick

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Question Posted: Feb 03, 2024 12:01 PM

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Define and explain the scope and applications of e-CRM.

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eCRM or electronic Customer Relationship Management is an integrated online sales marketing and service strategy that is used to identify attract and ...View the full answer

Digital Marketing

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