Describe a recent purchase you made and indi- cate why that particular product was available at a

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Describe a recent purchase you made and indi- cate why that particular product was available at a store and, in particular, at the store where you bought it.

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Basic Marketing A Global-Managerial Approach

ISBN: 9780073324043

11th Edition

Authors: E. Jerome McCarthy, William D. Perreault Publisher: Irwin

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