Discuss the implications of not conducting environment scanning when launching a new product or brand.
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Discuss the implications of not conducting environment scanning when launching a new product or brand.
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Not conducting environment scanning when launching a new product or brand can have significant implications as it overlooks critical factors that can influence the success or failure of the venture En...View the full answer
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Related Book For
Digital Marketing Strategy Implementation And Practice
ISBN: 247145
8th Edition
Authors: Dave Chaffey, Fiona Ellis Chadwick
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