Explain how customer lifetime value analysis can be applied to improve all aspects of the customer lifecycle.

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Digital Marketing

ISBN: 9781292077611

6th Edition

Authors: Dave Chaffey, Fiona Ellis Chadwick

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Question Posted: Feb 03, 2024 12:01 PM

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Explain how customer lifetime value analysis can be applied to improve all aspects of the customer lifecycle.

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Customer Lifetime Value CLV analysis is a prediction of the net profit attributed to the entire future relationship with a customer It is a crucial bu...View the full answer

Digital Marketing

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