How should a marketing manager benchmark the online performance of competitors?

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Digital Marketing

ISBN: 9781292077611

6th Edition

Authors: Dave Chaffey, Fiona Ellis Chadwick

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Question Posted: Feb 03, 2024 12:00 PM

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How should a marketing manager benchmark the online performance of competitors?

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Benchmarking the online performance of competitors involves comparing your own companys performance with that of your competitors by considering a num...View the full answer

Digital Marketing

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