Objective 1 Describe the major strategies for pricing new products. pg101 New product pricing strategies (pp. 314315)

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­ Objective 1 Describe the major strategies for pricing new products. pg101 New product pricing strategies (pp. 314–315)

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Digital Marketing, Strategy Implementation And Practice

ISBN: 9780273746102

5th Edition

Authors: Dave Chaffey, Fiona Ellis Chadwick, Kevin Johnston, Richard Mayer

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